• On this page: Alan Halliburton |
• Geralyn Maher DeBusk |
• Hala Elsherbini |
• Jeff Elliott |
• Heather Forbes |
• Casey Stegman |
• Marlene Owen |

Alan Halliburton, Chairman

Alan formed Halliburton Investor Relations in 1990, believing there was a market need for an investor relations firm that would provide a level of service not commonly found in the industry.  Today the firm serves numerous public companies, providing comprehensive investor relations and financial communications programs of the highest quality. 

Prior to forming HIR, Alan was Vice President of Investor Relations for Texas Industries, a Fortune 500 company, and for its subsidiary, Chaparral Steel.  Under his direction, TXI's IR program was restructured and institutional ownership increased by more than 300% in five years.  In 1988, he served as Interim President of the Greater Dallas Chamber of Commerce, the nation's largest chamber, with 7500 members and a $12 million operating budget.  Halliburton holds a bachelor's degree from Delta State University, an M.A. in International Management from The University of Texas at Dallas and an M.B.A. in Marketing, Finance and Economics from Mississippi College.  He is past president of the Dallas chapter of the National Investor Relations Institute (NIRI) and is a 2005 recipient of the Distinguished Alumni Award from the University of Texas at Dallas.

Geralyn DeBusk, President

Geralyn's responsibilities include corporate strategic planning, client relations, senior account management and business development for HIR. Before joining the company in 1992, Geralyn was Director of Investor Relations for Kaneb Services, Inc. (now Furmanite Corporation, NYSE: FRM), a large industrial services company with international operations, and for its subsidiary, Kaneb Pipe Line Partners. During her tenure, she initiated an aggressive investor relations program delineating Kaneb's restructuring and transition from an oilfield services company to a provider of industrial engineering services. Through this challenging but successful transition, she rebuilt the investor relations program, securing new sell-side analyst coverage and substantially improving institutional ownership while maintaining the company's strong retail base. Kaneb's stock price and market capitalization more than tripled during this time. Geralyn graduated from Southern Methodist University with a B.F.A. in Journalism and is a member of the National Investor Relations Institute (NIRI).

Hala Elsherbini, Senior Vice President and Chief Operating Officer

Hala is responsible for the direction, coordination and administration of the company's day-to-day client service programs. Since joining HIR in 1994, she has served as senior account manager for a number of client accounts. In her former position with Prentiss Properties Limited, Inc., Hala managed a wide scope of public relations and marketing programs, including advertising, media relations, marketing presentations, and collateral materials, as well as public relations activities at both the national and regional level. Her prior experience includes marketing-related responsibilities for Guaranty Federal Savings Bank, The Lomas & Nettleton Company, Interfirst Bank Dallas, and Interfirst International Corporation in New York. Hala graduated from Southern Methodist University with a B.A. in Communications, majoring in public relations. She is a member of the National Investor Relations Institute (NIRI), and is President for the Dallas Chapter of NIRI. Hala is also on the strategic planning committee for the 2010 NIRI National Conference.

Jeff Elliott, Vice President

Jeff brings an extensive background in marketing and public relations to the HIR team, providing senior account management expertise for numerous clients, including Lindsay Corporation, GulfMark Offshore and Dave & Buster's. Jeff is involved in every aspect of their investor relations programs, from identification of client needs to strategic planning and program execution. He also coordinates the in-house training program for HIR. Before joining the company in 2003, Jeff structured and implemented marketing and communications programs for numerous companies, including Metromedia Restaurant Group, Toreador Resources Corp., Simpson Property Group and Pizza Inn, Inc. He previously owned and operated a successful restaurant in Dallas and has held positions in the financial sector. Jeff graduated from the University of North Texas with a B.B.A. degree in marketing.

Heather Forbes, Vice President of Finance, Administration & Business Development

Heather is responsible for financial and administrative management, as well as direction and oversight for employee compensation and benefits programs. Additionally, Heather oversees the business development program for HIR. She works closely with senior management to identify and evaluate marketing opportunities and to develop new business initiatives for the company.  Prior to joining HIR, Heather worked for six years with Texas Health Resources, where she held positions in the human resources and financial departments, most recently serving as accounting manager for Presbyterian Hospital of Allen. She previously worked in administrative and human resources roles for a leading regional restaurant company known for its focus on quality and customer service. Heather graduated from the University of Texas at Dallas with a B.A. in Business Administration.

Casey Stegman, Account Manager

Casey's broad professional background includes positions in marketing, public relations and financial services. He currently manages programs for multiple clients, including Darling International and America Service Group. Before joining HIR, Casey was a financial advisor for one of the nation's leading brokerage firms, specializing in retirement planning, education savings plans and customized investment portfolios closely tailored to fit the needs, objectives, and investment personalities of his clients. He previously worked as a project manager for General Motors R*Works, the marketing and PR agency of record for General Motors. Casey's responsibilities with GM R*Works included developing and managing the promotional marketing programs for sponsorships with NASCAR, the Indy Racing League and the Kansas City Chiefs. Casey earned a B.B.A. in Marketing from Texas Tech University and also earned his Accredited Asset Management Specialist designation from the College of Financial Planning. He currently holds Series 7 and Series 66 licenses.

Marlene Owen, Account Manager

As part of the HIR account service team, Marlene oversees the investor relations programs of multiple client companies, including Commercial Metals Company and CARBO Ceramics. She schedules and coordinates meetings with the investment community, conducts research and perception studies, coordinates financial communications projects, and is involved in all aspects of their investor relations programs.  Prior to joining HIR, she held a number of managerial positions during her 20 years with AT&T, where she gained extensive knowledge and experience in many aspects of the telecommunications industry. She also headed up her own consulting firm, providing consultative services for a wide array of business functions. Marlene holds a B.A. in Psychology from UCLA and was one of the top five student achievers in the Program for Executives at Carnegie Mellon University.